Will 2016 be your year? - It all depends on whether you make it memorable for your customers!
If 2015 was the year when everyone not ‘doing social’ finally realised there was no escaping the inevitable, then 2016 will be the year when we all work out what it’s really all about…
Social Media is, without doubt, a fantastic tool. It’s a quick and easy way to talk to our customers (so long as they want to listen!) But to what end? Not to shout at them, to sell to them or to show off… Social Media, at its root is a way to be social, but since its’ birth I think we’ve all forgotten what that really means.
That’s what 2016 needs to re-focus on. Being ‘social’ but more than just ‘sociable’. In its original form ‘social’ meant ‘talking’. And listening. And interacting. Engaging and being engaged. With the simple focus on getting to know everyone better and ensuring we learn from what we hear.
So lets take a minute to think about what we want social to do for us this year…
- Get to know our “friends” better – what do they want? How do they want it? How much of it do they want?
- Are we listening? Can they reach us easily; talk to us if they need? What can we do better for them? Are we providing great customer service?
- Do we stand out from the crowd? Amongst all the social noise will they remember us? And is it for the right reasons?
Have a think about those questions as part of your social strategy planning in your first meeting of the year and go forth with a fresh agenda: – To Listen, To Engage, To Be Memorable!
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