1. Modern Fonts:
Rule number 1: Say no to comic sans.
Our aim here is to create something new, fresh and most of all, modern. It’s up to you to decide what font style and colours work well with your current project.
Stuck for ideas? Well that won’t be a problem for much longer! There are many sites out there that are free to use and download your font file. You can refine your search by adding categories such as ‘modern’ or ‘decorative’. For example, with a simple google, one can be found here.
When you have come to a final decision it’s time to insert your text onto the image. With a few tweaks in boldness, spacing and underlining – Your artwork will impress even the professionals!
2. Use Colours That Compliment Each Other:
A key factor in creating your artwork is selecting colours that work well and compliment each other. On a simple level, the colours on the warm side of the spectrum, such as red and yellow – are bold, uplifting and energetic. While their colour counterparts, blue and green, exude calmness and feel more reserved.
Whether you’re using an image as a background or a series of coloured shapes – there are endless ways to experiment!
3. Crop Images To Optimise Text Space:
Copy space refers to empty areas within images. When searching for background images, look for ones with enough space to overlay text. To create more white space you can enlarge and move your background so you have a larger area to work with.
When doing this make sure your text overlay does not merge or blend in with the background. The most important factor is being able to clearly read what you have added.
4. Making Your Image The Best They Can Be:
Making sure your images look their best is an essential part of the graphic design process. Increasing the saturation will make the colours in your image appear richer, while decreasing it will make them look washed-out and muted, which is useful depending on the situation.
By increasing the tones and contrast you can add emphasis to the part of the image you want to be seen most, while editing out any unwanted blemishes with a simple spot healing tool. For a walkthrough on how to retouch and repair images, click here.
Remember, nothing is permanent and it’s always useful to try different percentage of contrast, tones, saturation and vibrancy to see what works best.
If you’ve not got Photoshop why not try this tool that even the most inexperienced will be able to work with.
By following these four simple guidelines you will soon feel more confident in your ability to great beautiful, professional and eye catching graphics.