The 'older' generation are getting down with the program (or in this case; the platforms).
Recent research conducted by the Pew Research Centre has concluded that Social Media usage in the over 65’s bracket has tripled in the last 5 years. In 2005 this figure stood at just 2%.
This graphic suggests that by 2018 total social media users will stand at 16.6 million in the over 65’s category.
So what are the main reasons this older generation are logging on? The below graphic suggests why the younger generation obsess over the social platforms but for the older generation perhaps the motivations are different. With younger family members talking so much about it, is it that the over 65’s are wanting to connect better? Or is it that 10 years ago when these social platforms started up the 65’s were in their 50’s and so actually social media isn’t that alien to them at all?
Twitter on the hand hasn’t taken off with the older generation (yet). The below graph states that even by 2018 only 4.2% of the over 65’s will have embarked on a twitter journey compared with 25% of the 25-34 category.
What cannot be argued with however is the overall use of digital in the UK.
With a population of just over 64 million and nearly 90% of those being active internet users, it’s not surprising that the older generation is catching up. The internet and social media are no fad. They’re here to stay and they will be in our future. The key is to harness it for what each of us individually needs whether that be for business, employment or simply keeping in touch. The days of putting pen to paper and look almost certain to be a thing of the past. Especially if some of the tech seen in the below video are anything to go by!
Want to see some potential gadget of the future? Check this amazing video out.