Regardless of your reasoning for wanting growth on Instagram, it’s no doubt that a lot of Instagram users have trouble increasing their followers. Having a larger Instagram following can mean more sales for your business, more views on your blog, and a stronger community for your brand. There are over 200 million users on Instagram and 57% of those access it daily. The largest age group is 18 to 29 year olds, and the average Instagram user spends 257 minutes a month on the site.
If you’re posting at peak times when users are active on Instagram, then you’re opening up your posts to receive more impressions and engagement. You may want to consider using a scheduling program to schedule your post. For that, you can use a (paid) program like ScheduGram. Be sure to study and measure your analytics, and within a few weeks, you should be able to hone in on when the best time to post is for your particular account.
Your goal on Instagram is to engage your current audience while also growing your following. Hashtags help to make your content searchable on Instagram. So for example, if I post a photo at a baseball game and use #baseball, my post is more likely to show to users who are on Instagram looking at baseball photos. Posting new, interesting and engaging photos will satisfy the first requirement but to begin growing you’ll find hashtagging your photos to be extremely important. Just be sure not to hashtag out of context. There’s nothing more frustrating than seeing 50 hashtags in a post that have nothing to do with the image. Additionally, the popular words will change over time, so make sure you revisit your hashtag keywords every few months to make sure you’re using the best possible terms.
Social media fans love to feel appreciated, and there’s no better way to make them feel great than by interacting with them and showing that you care. Comments like ‘Nice’, ‘Cute’ or ‘Cool!’ are always welcomed but they are not going to help you get noticed. Instead leave comments that requires replies like ‘Loved the scenery, where did you snap that?’ or ‘Stunning, which effect filter did you use to achieve that?’. Most instagrammers will take the time to answer and it is likely that they will visit your portfolio. If your images are good, chances of them becoming your followers are high.