The world of SEO can be a complex one and is known to leave some business owners totally confused....
Having some knowledge of the basics, no matter how little, can help the majority easily understand the how, why and what of SEO. Read our top tips for your crash course in SEO.
Internet users across the globe have at one time or another used a search engine – Google, Bing, Yahoo, Safari, Firefox – to direct them to a particular website or article. But not everyone associates the end result with SEO and how it may affect a website’s ranking. This is where the majority of do-it-yourself SEO novices fall short.
Keywords and Phrases
Research keywords and phrases that relate to a website are used within web content to enable information to be picked up by a search engines. The best way for a business to ensure the keywords and phrases they are using are the same as potential customers is to think like a customer. For example – What words or phrases would you use to find an IT Support Company in Bournemouth? Would you use IT, IT Support, IT Support in Bournemouth or would computer maintenance in Bournemouth be the phrase?
The page description is another way to advertise that page to the reader to ensure their interest has been piqued and they click to read. Keywords included in page descriptions should be kept to a minimum – one or two keywords will suffice – with the description itself being around 150 characters in length. Try to use unique descriptions for each page, posts, services and products that may not have been used by other websites and avoid words that appear in the title of the page – they do not need to be included in both title and description.
Links should be used first and foremost to help readers navigate their way around a website better, so only include links that are deemed useful to them. Keep links per page to a reasonable limit (maximum of 4-5) and don’t overcomplicate them or both reader and search engine will not be able to understand them. It is also best to avoid the term click here and always, always check that all links work correctly.
How much does a website that contains typing errors and spelling mistakes frustrate you as a reader? Do not let your website be the object of a reader’s frustration. Proofread, proofread, and proofread some more. Keep paragraphs short and ensure text is formatted appropriately and relates to the title attached to that particular piece – that should include all webpage content, blog posts, articles and available documentation. Links to other areas of the website should be included within the content.
As instructed above, short over long lengths of copy works better on screen and can be read with ease and at speed. Choosing the correct font and font size will complement these paragraphs. Using bold and italics, within reason, will help to grab reader’s attention to specific parts of the page and it is best not to overdo the Heading 1 and 2 tags.
Amica are experts in SEO keyword implementation and are aware of both the algorithms used by search engines and the ways in which internet users search for services and products. Why not leave the SEO thinking to us?