Once a visitor lands on your website how much staying power does it have? Before you can ever convert a casual visitor into a paying customer, you’ll have to ensure you complete these 3 steps.
Remember, you’re working against more than just your business rivals; you’re also competing with the super-short attention spans of modern media consumers.
Whether you are a large business with an established web presence, or small- to medium-sized one with visions of website grandeur, it is important to keep up-to-date with the best ways to set up and maintain a glowing online identity ensuring maximum traffic.
A website is a communication tool that customers have come to expect and typically has only a matter of seconds to catch and hold someone’s attention.
It’s your online business card and your face to the world. Any business that doesn’t have a website is missing a key marketing opportunity.
Step 1 – Getting Visitors Attention
Even though a visitor has arrived at your website you shouldn’t just assume you actually have their attention. Usually within seconds of arriving at your website visitors will make a judgement as to the quality of your product or service offerings based on the layout, images and text of your website.
Instead of creating a website that features a jumble of text and images that all scream at visitors at random, employ an organised approach.
Keep information uncluttered yet easy to access via clear navigation tools and simple menus. This makes it easier for people to quickly understand an overview of your business and portrays your brand in a professional light.
Visitors to your website will generally decide within seconds if your website is worthy of their time and whether they will stay to learn more about what you have offer.
Step 2 – Getting Visitors Engaged
Ok, so your professional looking website has captured the attention of the visitor. Now you want to make sure those visitors can easily find the information they need to know to be confident in what you offer.
That means learning what visitors want and ensuring it features prominently. By minimising navigation time you’ll also be reducing the chance of visitors being distracted or becoming impatient before they have taken positive action on your website.
Step 3 – Ask for the Sale
If your visitor has made it this far now is your chance to capitalise! There is an old adage in sales to ask for the sale. The same thing applies on your website and the way you ask for the sale is by using prominent call to actions.
You will need to make it clear to the visitor what action they can take to get a free quote, make a purchase, or sign up for special offers.
Tying It All Together
Optimising your website for conversions is an ongoing process. We may have only touched on a small view of how websites work but reviewing website visitation data makes it possible to see at which step you might be losing potential customers.
Analysing visitor data to discover where people are spending the most time, how they feel about their visits and what the end results are will help at least give you an overview of where your website may need more work. Then you can focus efforts on optimising areas that improve your overall conversion rate the most.
If you would like a more detailed analysis of website conversion opportunities for your website get in touch now.