Here's Blog 1 in our 3 Part Series on Launching your Website with a Buzz.
- Set A Firm Date. The best thing you can do for yourself and your web design team is to make a hard deadline and publicise it. If you don’t set a real deadline, the project will drag on and on.
- Post A 1-Page Landing Page. You could ask for email address here, so you can contact visitors when the site goes live add them to your mailing list to follow up with more email marketing in the future. Even if you are redesigning your current site, you can do a one-page landing page that you can promote on your home page on your current site. That lets folks know something better is coming. By now, you hate your current site and you want folks to know something better is right around the corner right?!
- Use A Test Group. You can send your test site out to a few influentials in your industry or a few of your favorite customers. Those folks will appreciate the trust you put in them and will help publicise the new site when it launches.
- Make A Preview Video. If you have a big social media following or large email subscriber list or even a lot of general traffic on your current site, you can make a screencast video showing people around the new site before it launches. You should aim to do this probably a week or less before you launch. “I’m going to go show you around the new site which we are launching on Tuesday.” Then they can’t wait to actually get on there and start using it on Tuesday.
- Giveaways. Give something away in our monthly newsletters and in pretty much all of our marketing. Use the giveaway to entice email subscription opt-ins and give something away on launch day. “Subscribe to our email updates right now for a chance to win _________ when we launch the new site.”
- Post The Launch On An Event Website. Use EventBrite, Facebook Events, or LinkedIn and create your event page. The incoming links from those sites won’t hurt your search rankings!
- Ask For Input. Do you have an existing customer base you can contact via social media or email? Ask them for input on some part of your new site. If there’s a logo redesign, throw three choices out there and ask for feedback. Tell them you are working on your new menu structure and ask what items they are most interested in. Crowdsourcing of this type builds ownership in the new site for your most devoted fans.
- Schedule A Chamber Event. Are you a member of your local chamber? Many chambers have “Business After Hours” events you can host at your office. Again, you might get a good ole incoming link from your local chamber which usually has high authority in Google.
- Throw A Party. We’ll be focusing on this in our next two blogs so be sure to come back and check those out over the next week or so!
- BONUS coz 10 is better than 9: – Write A Great First Post. If your new site has a news or blog section, don’t leave it blank when you launch. And don’t just say “Welcome to the new website.” Do some screen captures of the cool new stuff and show folks around the new site.
Pull this summary document and your entire website launch plan together and share it with your team. This way you can be sure everyone understands the agenda for the event, why you are doing it, what your objectives are and how you want to come across. It’s important that you are all singing from the same hymn sheet. But not only that, this document will give you confidence about the overall plan and with that confidence you can be sure your event will be a huge success along with the future of your website and your company!