With the new Emoji Reactions with us this week, here's what you need to know about understanding them and what you may (or may not) learn.
I read a blog this morning about whether or not marketer’s should measure the new emoji Facebook Reactions. The consensus was no. They won’t help you with ROI and won’t give you any significant insight into your audience. But I do think there will be an increase in interaction. Whether a customer hits like/love/haha/yay/wow/sad or angry the new Facebook Reactions are going to give them more ways to express themselves and, therefore, more freedom of speech to connect with you. So whether you like the Reaction they give your post, I predict you’ll find more people “doing something” rather than scrolling on by now that they have a voice in which to more appropriately respond – and that’s a good thing!
I think what we’ll also start to learn from the Reactions is what your fans don’t like (or what makes them angry or sad) – at least for the next few weeks until the novelty wears off. So keep a close eye on your business page – unfortunately, you won’t be able to see the breakdown – in terms of your Facebook Analytics. A clicked “sad” emoji will still count as a like. Hopefully, once fully rolled out and established Facebook will get working on a better way to tell businesses the exact metrics of these emotions!
I guess the question now will be, how long til the “dislike” emoji appears? Then marketers really will face a new challenge!
Let us know what you think!