Understanding your customer and then thinking like them will mean you will be better equipped to create content that engages with them and in turn create a loyal customer following on your social platforms.
Further to our recent posts on Social Media for business we finally wanted to address your frame of mind when tackling social.
In addition to being a successful marketer, you are also a consumer of various brands. Wear that hat when you are interacting with fans and followers. We all possess a “what’s in it for me” mindset. Keep this in mind and make your customers feel special – don’t just engage for the sake of engaging.
Offer exclusive access to news, content, discounts, and anything else that make your customers feel like VIP. You have the power to grow your follower count simply by offering exclusive and relevant content and discounts.
The truth of the matter is that 40 percent of brands’ followers on social are there for the discount, so they will want to continue to see that interaction throughout the life of their relationship with you. But they will be more open to receiving your brands message if they are occasionally rewarded for it.
By following these tips in this social savvy blog series, you will also hopefully learn ways to weed out the followers that have no brand loyalty and are simply surfing for savings plus you’ll create a social presence which not only offers your loyal fans those savings but also provides excellent customer service and support.
Buying fans is not the way
There are two ways to acquire fans – illegitimate ones that just look good on the surface of your facebook profile or acquiring them through hard work (the kind of stuff we’ve been discussing in these blogs).
Try adding in “Like” and “Follow” buttons into every interaction
This is another great way to ensure you grow your following and those followers will also be much more valuable over time.
Not all fans are created equal
Brands do tend to treat all fans as equals instead of individually unique. Refer back to our second blog in this series and your customer persona’s to understand which fans to prioritise by influence by targeting their specific needs.
Remember while you could send an offer to all fans in your town/country, why not place focus on specific fans that you know will spend money with you or have a specific need at that specific time. Brands that are sophisticated enough to conduct that analysis and understand the results are the ones that benefit the most from social.
If you are smart in your approach to social media marketing, you can extract more value from it and make your brand more likeable. Don’t try to be everything to everyone, everywhere. Treat your fans the way you would want to be treated (as an individual), analyse the ones that react well to that, encourage them to share their experiences, and reap the benefits of a successful and sophisticated word of mouth campaign that drives more than just fans – it drives sales.
Have a go and let us know how you get on – need any help – give us a shout email@example.com