Don't delay, make a start today!
Christmas is fast approaching and you need to start planning for festive marketing activities.
We’ve put together this simple breakdown of ideas for the top social platforms which if you are on, you should be starting to plan.
One of the easiest Christmas campaign ideas to run is a comment giveaway. It’s easy for people to enter and for you to track entries, like this first one:
It has a simple question: What’s your favorite festive munchies? The image is bold and clear and the instructions and the prize info are on the image.
The photo provides everything that is needed for the promotion, making it useful to re-purpose on other social networks such as Instagram. Keep these things in mind when designing your own Christmas campaign.
What both these images won’t allow however is facebook ‘boosting’. As boosting makes your post an advert, it needs to have less than 20% as text. But with these types of ‘comment to enter’ competitions that’s not imperative as comments from your followers will keep it popping up on people’s walls and encourage further entries.
It’s always good to include attractive photo’s in promotions, especially for sales, contests, and giveaways. This is true even for a simple Twitter Retweet and Follow campaign, like this one: –
Asking for a Retweet makes it possible that your promotion will reach even more people. And asking for a Follow means that you’ll be able to keep in touch through your tweets and be able to contact them through a direct message. Analytics show that “Pls RT” is one of the most effective ways to do this!
If you have a really valuable prize or want people to work a little harder to enter, you can ask them to tweet about something like a favorite Christmas memory or even ask for a photo. Be sure to require them to use one or two hashtags to enable you to easily track entries.
Get your bespoke landing page for your Christmas offer
Instagram provides an awesome visual way to catch the eye of people. Asking people to repost your photo can be a great way to spread the word for your brand’s giveaway, like these:-
Put the instructions are on the photo, so when it is re-posted, others know how to enter. Also asking for several actions such as a follow, repost, and tag are a good idea.
Other options include asking people to like or comment on your post to enter. These are very simple to run and track.
Of course, with Christmas being the biggest buying season of the year, you’ll want to get fans to buy.
Whether you’re promoting on Facebook, Twitter, Instagram or all your social networks, there are so many ways to attract buyers:
- Early bird deals – one day only, limited quantity sales
- Free shipping, BOGOFs (Buy one get one free offers)
- Site-wide discounts, special purchase items, discount codes.
The best way to deliver these, particularly if you are actually selling online, is to create (or have created for you!) a landing page which shouts about your offer. You would then create your lovely social post and include a link to this page. The job of the landing page is to remove all other distractions from your website and just tell your visitors exactly what you are offering them today i.e. your special Christmas offer. This is where you’d add your Call to Action, for instance asking for their email address and in return send them a discount code etc. The rate of return is significantly higher on a landing page than just creating a standard page on your website because you can be super clear about your offer and visitors aren’t able to go off clicking around your site. Plus you get a lead generated as a result of their visit – Perfect to hit them with your January sales deals later on!
Our Festive Gift to You
Find out more about your seasonal deal to boost your festive offer