Are you making these mistakes on your website? Their fixable when you know what they are!
We’ve put together some of what we believe to be the biggest web design mistakes made today. Some mistakes are not actually design mistakes in the classic sense but serious big picture problems.
1. Believing visitors care about you and your website
These people are laughing at you. Why? Because your website has been designed to your needs, and not theirs. It gets worse. After they stop laughing, they’re going to browse away and visit one of your competitors sites and buy what they are looking for.
Nobody really cares about you or your site. This is the reality of the internet, what visitors care about is solving their problems. Most people visit a website to solve one or more of the following:
- They need information
- They need buy something
- They want to be entertained
- They want to be part of a community
Too many businesses believe that a website is about a new marketing channel, making sales, promoting a brand, or increasing their sales. It may be these things too but primarily it’s about solving your potential customers’ problems.
We at Amica look at your market in depth and design our sites around helping your potential customers find what they are looking for without browsing away from your website.
2. Making your website understandable
You should be able to look at the homepage of any website and figure out what the site is about in less than four seconds. If you can’t then your site will fail to grab the attention of a visitor and they will browse away.
3. Navigation Failure
Navigation on a website must be simple and consistent.
Common mistakes include: –
- Duplicate navigation menus of different types;
- Links to the current page;
- Poorly worded links so the visitor doesn’t know where he’ll go if he clicks on it;
- No links back to the homepage.
Another problem that is not discussed much is the order of the navigation items. Many sites set the links in an order based on their needs so for example:
- About Us
If the links were based on their users needs they would have a different order such as:
- Report a problem
- News & Info
- About Us
4. Not optimising your website for searching
Optimisation is the act and process of making something as perfect or functional as possible. In terms of internet, website optimisation main refers to SEO.
So what is SEO?
It is the process of making your website seen by search engines such as Google. When your website is optimised, you’ll show up higher in search results, which will make people more likely to click on your website link. When optimising your website, you’ll have to focus on using the correct keywords, gaining quality inbound links and employing SEO tactics to get the top spot.
5. Not having quality inbound links
An inbound link is a link coming from another website to your own site. Inbound links are necessary for search engine optimisation and referral traffic. The more inbound links you have, the higher your website will rank in search engine result pages. Think about it; when you search for something on Google, you are more likely to click the top link.
6. Not having a blog
A blog is a great way to communicate with potential buyers. Your blog should reflect the real, personable side of your business, and it should offer original, value-added content that can’t be found anywhere else. A blog also helps you get your various keywords on your site and helps to show to google that you have regular fresh content on your site. In turn this is imperative for SEO.